According to an article in today’s Telegraph, a quarter of Independent Booksellers in the UK will not carry Harry Potter and the Deathly Hallows.
With the “Big Boys” like Amazon offering the books at deeply discounted prices, prices the “Little Guys” can’t match or even come close to, many Independents end up taking a loss with Potter. Or in the case with the upcoming Deathly Hallows, many are just not going to bother carrying the title at all.
You certainly can’t fault them for making this decision. I live within a block of three different Indpendent Bookstores, including one specializing in Children’s Books, and I often wonder how they’re able to stay in business. What it comes down to, I think, is knowing their market, finding their niche, creating a loyal customer base and not doing anything foolish…such as losing money on a book that doesn’t fit well within their niche.
Many other Independent Booksellers are willing to take a bit of a financial hit if it means making their core customers happy. It’s all part of the art of competing with the the bookselling behemoths. Let’s wish them all luck…and support them when we can.
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